HoReCa Industry
We’re sharing some best practices to make your QR code strategy a success:
- Make it funYou’ll need to remind your customers that QR codes can be fun, too.
Using humour in the way you present your QR code is nearly always a winning bet. - Make it yoursAnd what’s more fun than personalisation? You can adapt your QR codes to your brand
identity. There are several ways to do that: by inserting a logo in the centre, changing
colours (a QR code is not necessarily black and white...), or modifying the design. - Help your customersDo not compromise on the readability of your QR codes. If you choose to display your QR
codes on an unusual surface (a flower pot for example), your customers might LOVE the
idea, but they’ll be frustrated if they can’t scan the code quickly and correctly.
If you put your codes behind glass that is too shiny, the glare may also complicate the
scanning process. - Stay connectedYou don’t need a dedicated app to scan a QR code. Most smartphones, be they iOS
or Android, can scan them automatically. But there’s still another technical element you
absolutely need: internet connection.
No internet means users cannot be redirected to the address you’ve set up.
If your restaurant has no 4G coverage, it might be a good idea to offer your customers
free WiFi. It’s also a nice gesture for international tourists with no data roaming! - Get your staff on boardSome of your customers might not know how QR codes work.
It’s up to your employees to make it easier for them. They can explain how to scan
a QR code in a few simple words (just aim your smartphone camera at it!) and showcase
the many things QR codes will allow them to do.
By integrating digital tipping with the POS system, every customer can conveniently and securely leave tips using their preferred digital payment methods, such as mobile wallets or credit cards. This significantly increases overall tip revenue and improves employee loyalty.
QR codes can be integrated into any POS system, automating the digital tipping service and eliminating the need to manage Point-of-Sale materials.
QR codes can be integrated into any POS system, automating the digital tipping service and eliminating the need to manage Point-of-Sale materials.
Each bill/receipt can contain a QR code associated with the employee who served the order. Additionally, a flexible system can be implemented to distribute tips among team members based on hours worked or orders served.
Integration with POS systems allows for the printing of QR codes on bills/receipts.
Business cards or Badges are for front-line employees in direct contact with guests. For a guest-facing service employee, it’s essential to print the QR code for tipping on the side of a business card or have it on a badge.
Business cards could be used to personalise the service as they are small, low-cost, and can be conveniently placed on a table or included with a delivered product (e.g. when bringing a towel for HK). The badge is very convenient when the guest feels like tipping “right here, right now”.
Business cards could be used to personalise the service as they are small, low-cost, and can be conveniently placed on a table or included with a delivered product (e.g. when bringing a towel for HK). The badge is very convenient when the guest feels like tipping “right here, right now”.
1. Business cards, Badges, Lanyards
QRs should be placed on menus and checks. Even aside from the tips aspect, it highlights the company’s core values, how much it cares about its employees, and how technological the establishment is.
2. Drink Coasters,
Cup Covers, Receipts, and Menus
Cup Covers, Receipts, and Menus
While menus and checks are the two best locations for QR codes, putting them also on cup covers and drink coasters helps boost gratuity income not only for waiters, but for bartenders, baristas, etc.
Another fashionable and creative way could be to place QR codes on small stickers on drink straws.
Another fashionable and creative way could be to place QR codes on small stickers on drink straws.
These spots are perfect for housekeepers, reception clerks, and concierges. Housekeepers could leave the QR next to the bed: when guests are entering the room, amazed by how immaculate it looks, they are more likely to send a tip.
At the front desk or lobby of your building, placing a simple QR code card on the concierge counter is perfect for customers to use when checking in/out or simply going out without any cash on hand at the moment.
At the front desk or lobby of your building, placing a simple QR code card on the concierge counter is perfect for customers to use when checking in/out or simply going out without any cash on hand at the moment.
3. Table tent, table talkers & cards’ counters
Small stickers from the housekeeping team can be placed
on bathroom amenities, water bottles, and tea amenities included in the room.
Actually it’s the most universal way of using your QR code,
it could be placed on any surface.
on bathroom amenities, water bottles, and tea amenities included in the room.
Actually it’s the most universal way of using your QR code,
it could be placed on any surface.
4. Stickers
Most hotels give their guests door hangers to indicate if they
would like their room to be serviced and cleaned.
Adding a QR code on the bottom of the door hanger will gently remind the guest to leave gratuity to the housekeeping team.
Magnets are extremely convenient here, as they are very easy
to place around hotel rooms.
would like their room to be serviced and cleaned.
Adding a QR code on the bottom of the door hanger will gently remind the guest to leave gratuity to the housekeeping team.
Magnets are extremely convenient here, as they are very easy
to place around hotel rooms.
5. Door Hangers, Laundry Bags, Magnet on Mini Bar
Hotel keycards or key holders used as room keys could be a great location to place a common QR code for the team, with two possible scenarios.
6. Card Holders and Key Holders
In one scenario, the guest chooses the employee they would like to tip personally; in the other scenario, the guest tips the “hotel team”, for the amount to be shared among the staff later.
Link spots
INSTAGRAM OR TIK TOK
INCLUDE QR CODE OR THE LINK IN YOUTUBE VIDEO
WEB ORDER,
OR ONLINE MENU
OR ONLINE MENU
WIDGET ON YOUR WEBSITE
LINK IN YOUR BLOG, BIO,
ANY SOCIAL MEDIA
ANY SOCIAL MEDIA
DIGITAL NEWSLETTER
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